So now you have created a marketing video for your business or product and you have uploaded it to You Tube. What do you do next? The next important thing is choosing your tags and categories for your video.
The tags and categories might be more important than you think. It could even be that in the past you just skipped over that part and didn’t choose any at all. However, in order to help promote your video, and to get people to find it once it’s on the website, you need to choose ones that are relevant.
First, you should check out other videos in your niche, or that that are similar to yours, in order to find out what tags and categories they have used for their videos. It really helps to look at the ones that have a lot of hits. People had to find that video somehow, after all. You don’t have to copy their tags and categories, but it will give you a good idea of what you can label your own video as.
Secondly, think about using less popular categories. Why? Think of it as being a big fish in a small pond. If you find a less popular category that your video could fit into, chances are that it will have a very good chance of being found. Being found, after all, is one the reasons that you are placing your video on You Tube to begin with.
Putting your video in a less popular category will, in essence, slim down your competition. There are thousands and thousands of videos on You Tube and you must find a way to make yours stand out from the crowd. If you choose one that is not often used, your video might go straight to the top. It’s better to be at the top of a small list than at the bottom, or somewhere in the middle, of a large list.
It could be that your video doesn’t seem to fit into any of the categories that are available. If this is the case, then you might have to do a search on other videos that are similar to yours to see what categories they used.
Tagging your video is equally as important. Try to add as many tag words, or keywords, as you can. You never know what phrase or word someone is going to type in that will lead them to your video.